The Rumble That Reveals

Recently, I went to look at a car. It was a car I knew there was no way I could afford, or that I would pay that much for if I could, but I wanted to see how it felt to sit in it. Little did I know that the 3-minute look would lead to 15 calls and texts. My mistake was that I was looking at a Genesis, but they were acting like a 1990’s Hyundai dealership. I love the product, but if I’m looking at a 6-figure car (again, that I can't afford! And is way overpriced), I don’t want to be treated like I am at a Yugo dealership. (Intentionally dated reference to educate the younger generation on what cheap cars used to be.)

That experience reminded me of 2 battles high-capacity leaders always have to face.

Rumble #1: Impact or Influence?

Truth: Impact does not always lead to influence, but influence will always lead to impact.

Too many people want to sell instead of building relationships. Relational influence always wins! The reality is, I have only bought our cars from 2 dealers over many years. Why? Their influence! They’re not just there for the sale, but to be a part of my ongoing life. Sam Wampler has served our family the past 5 years above & beyond! And at the same time, we’ve served his family in every way we could to see them succeed.

Let influence always lead the way. It might seem like the longer path, but it will have a sustained, longer impact.

Rumble #2: Professional or Personal?

Truth: A professional approach only will not always lead to a personal influence, but a personal approach will always influence the person’s professional life.

First, I am not saying don't present yourself professionally! Always be on your game, because you don’t know what’s going to pop in front of you.

Second, we’ll call him “Steve”, didn't care at all about why I wanted to sit in a Genesis. He thought he was being professional, but he was really just being a pest. I try my best to always be personable and influence their lives, but I have to admit I struggle with “pest control”.

All “Steve” had to do was ask one question: “What is your story about liking Genesis?” Me, “It’s simple. My first new car was a Hyundai, & it was amazing! Ever since they created Genesis, I have wanted to see how it might fit into my current life.” That approach, I wouldn't ignore his calls. He could have simply made it personal, and it might have eventually led to a professional possibility.

The reality is that most people know what you're selling and the impact you want to have, so just be professionally personable. As you do so, you'll gain the influence to have a longer-lasting influence.

Fighting through that internal rumble will reveal more about you than a product ever will. (And, if Genesis would like me to be an “Ambassador”, I am always willing to serve.)